Seasonal Gifting: Making Moments Matter
Brief
Create compelling and timely seasonal campaigns launched at the beginning of each season that not only showcase the wide range of American Greetings products but also highlight their unique ability to elevate everyday moments and special celebrations.
Execution
Showcasing how American Greetings products are easy, fun, and accessible for everyone to recreate right now. With step-by-step inspiration and creative demos, American Greetings is empowering everyone to personalize and elevate their moments with confidence—making heartfelt expression simple and enjoyable for all.
Role
On-site Direction | Photo Stylist | Hand Model
Results
Each video consistently performed above target on social with the summer gifting video garnering a 66% increase in engagement rate and the winter gifting video receiving over 280k views and nearly 7k likes.