E-Commerce Amazon Greeting Cards

Brief
Develop a collection of sendable e-commerce greeting cards for milestone birthdays, designed to emotionally resonate with consumers shopping online. Cards should be optimized for digital display and drive both engagement and conversions on American Greetings platforms.

Execution
The collection utilizes recognizable birthday iconography paired with bold, modern typography and high-contrast color palettes to stand out in digital marketplaces. Designed with platforms like Amazon in mind, where visual impact at thumbnail size is essential, these cards are crafted to catch the shopper’s eye quickly. Each design ensures clear readability and emotional resonance, even within fast-scrolling environments, enhancing both discoverability and appeal.

Role
Designer

General Birthday Palette

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Creative Assistant: American Greetings Social Media