In Good Company: A-ROO Company Floral Sleeve Catalog

Brief
Develop a comprehensive catalog that showcases all of our floral sleeve designs in a cohesive, visually captivating format. The catalog should clearly distinguish our brand from competitors by highlighting our unique design aesthetic, craftsmanship, and deep connection to our customers’ values.

Execution
To bring the catalog to life, we combined quirky yet timeless typography with warm pastel tones that evoke comfort and joy, while organic shapes and curated photography added a humanistic touch that reflects the individuality of our community. Staying true to our customers’ values—authenticity, connection, and self-expression—we created an experience that feels personal and inviting, positioning each floral sleeve not just as a product, but as part of a meaningful story. Strategic design choices, such as the rhythm of the catalog, set us apart while remaining true to our brand—resulting in a fresh yet nostalgic experience that invites customers to discover their next floral sleeve for any celebration.

Role
Art Direction | Creative Concept | Photographer | Designer