Recrafted: The Kraft Paper Sleeve Edition
Brief
Raise awareness about the versatility of A-ROO Companies most popular product, the Kraft Paper Sleeve, by showcasing how it can be repurposed and reinvented in creative ways. Through a series of engaging social animations, we aim to inspire our audience to see the Kraft Paper Sleeve not just as packaging, but as a tool for endless possibilities.
Execution
This social media animation series highlights our most sought-after product: the Kraft Paper Sleeve. Tailored for female agricultural growers aged 35–45, the content speaks to those who prioritize sustainability and look for creative ways to reuse and recycle their purchases. With this insight, we've developed engaging content that showcases how to repurpose the Kraft Paper Sleeve for meaningful, memorable moments. Through simple tutorials, we aim to inspire while maintaining brand consistency and visual cohesion across all social media platforms.
Role
Art Direction | Creative Concept | Videographer
Results
Our recent content has achieved outstanding results, reaching 2,313.5% more accounts than our typical posts on social media. The standout performer was our Shamrock Creation video, which attracted the most attention from both followers and non-followers, significantly boosting engagement and visibility across our channels.