WRAPPED!

Brief
Lead the creative direction for WRAPPED!, an immersive year-end celebration hosted by AIGA Cleveland. The event aims to capture and celebrate the vibrancy, creativity, and tight-knit community of Cleveland’s design scene

Execution
WRAPPED! brand identity is designed for the Cleveland creative community, channeling the iconic, shareable spirit of Spotify Wrapped—bold and bright—infused with the heart and warmth of a Cleveland holiday gathering. Through bold color palettes, dynamic typefaces, and playful nods to celebratory packaging, WRAPPED! captures the spirit of the season—honoring the work and the people who made the year unforgettable.

Role
Art Direction | Lead Designer