Built for Life, Not Just Likes
Brief
Capture and amplify a people-first attitude that defines A-ROO Company culture. It’s not just a message, it’s a mindset—and it’s one that guides everything we do. This is our voice, now and always.
Execution
This campaign is designed for A-ROO Company, targeting agricultural growers, particularly women aged 35-45. As a small business, A-ROO emphasizes a people-first culture, setting itself apart from competitors. The campaign utilizes bold, playful colors, organic and simplistic shapes, and thoughtfully paired typefaces to establish a clear visual hierarchy. The result is an engaging, easy-to-understand design that resonates with the audience.
Role
Art Direction | Lead Designer
Digital Outreach: Employee Appreciation Day
Digital Outreach: Easter x Florist Wax Tissue Sheets
Digital Outreach: March Madness x Candy + Nut Cones
Series of digital outreaches for work anniversaries.
Series of digital outreaches for tradeshows A-ROO Company is attending.