Golden Threads: A Digital Playbook
Brief
Create a dynamic series of graphics for Kent State Athletics’ official social media channels that align with brand guidelines and amplify the energy, pride, and performance of Golden Flashes teams.
Execution
This series of social media graphics was created for the Kent State University Athletics Department. Aimed primarily at college students involved in athletics, the content speaks to those with a strong passion for their team and school spirit. The department sought a distinct visual style that would stand out among various campus organizations. By strategically incorporating bold typography and dynamic photography, we successfully crafted a unique aesthetic that sets the Athletics Department apart from others at the university
Role
Designer | Social Media Management
Results
This social media series campaigns achieved remarkable success, driving significant engagement and growth across platforms. Compared to previous periods, we saw a 0.8% increase in follower growth, a 3.5% boost in post engagement, and a 1.8% rise in reach. These results demonstrate the strong resonance of our content strategy and the value of consistent, high-quality storytelling