Sustainable Greeting Cards

Brief
To create a birthday card collection that resonates with Walmart shoppers by balancing affordability with quality. The goal is to enhance shelf appeal and perceived value while remaining aligned with American Greetings’ brand standards and messaging.

Execution
To achieve a premium feel without increasing costs, the cards utilize a sustainable shiny varnish finish. This finishing touch adds subtle sophistication, particularly when displayed against dark backgrounds. Strategic use of varnish—typically on lettering—helps highlight key design elements and creates visual harmony, enhancing the overall impact without sacrificing budget constraints.

Role
Designer